BMW Group Design


2007 Edition. Full Color. 130 Pages.

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BMW Group Design: The Art of Car Design

*Design Quality and Experienced Product: Each Form has a Meaning
*Receiving Prize of “Design Team of the Year 2007”
*The Innovative Force of a World-Wide Network
*Interview with Dr. Klaus Draeger, Head of BMW Group’s Development and Purchasing Division
*The Paradigm Shift of the 21st Century
*Sculptural Design: BMW Motorcycle
*Competiton, Art, Passion
*Collective Intelligence
*Three Design Stages, Understanding, Believing, Seeing
*The Right Tool at the Right Time
*Brand-Specfic Design Strategies: The Legend of the MINI
*One Common Philosophy, Different Brand-Specific Strategies
*Rolls-Royce, the Unique Brand: Passion for Perfection
*Freedom, Courage and Confidence – the Keys to Creativity
*Interview with Chris Bangle on the Design Culture of BMW Group

Additional information

Weight 2 lbs
Dimensions 13.5 × 11 × 0.75 in